Monday, November 25, 2019

How to Make a Rainbow Rose (and How It Works)

How to Make a Rainbow Rose (and How It Works) Have you seen a rainbow rose? Its a real rose, grown to produce petals in rainbow colors. The colors are so vivid, you may think pictures of the roses are digitally enhanced, but the flowers really are that bright! So, you may be wondering how the colors are made and whether the rose bushes that produce these flowers always bloom in vibrant colors. Heres how it works and how you can make a rainbow rose yourself. How Real Rainbow Roses Work The rainbow rose was developed by  Peter van de Werken, the owner of a Dutch flower company. While special roses are used, the plants are not bred to produce the rich colors. Actually, the rose bush would ordinarily produce white roses, but the stems of the flowers are injected over time with dyes so that petals form in bright single colors. If the flower isnt treated as it is growing, the blooms are white, not ​rainbow. While the rainbow is a special version of the technique, other color patterns are also possible. Its not a science trick you can achieve quite so well with your home rose bush, at least not without a lot of experimentation and expense, because most pigment molecules are either too large to migrate into the petals or else too toxic for the rose to flower. Special proprietary organic dyes said to be made from plant extracts are used to color the roses. Making Rainbow Roses at Home While you cant duplicate the exact effect, you can get a lighter version of a rainbow using a white rose and food coloring.  The rainbow effect is much easier to achieve with white or light-colored flowers that arent as woody as a rose. Good examples to try at home include carnations and daisies. If it has to be a rose, you can do the same project, but expect it to take longer. Start with a white rose. Its best if it is a rosebud because the effect relies on capillary action, transpiration, and diffusion in the flower, which takes some time.Trim the stem of the rose so that it is not extremely long. It takes more time for color to travel up a longer stem.Carefully split the base of the stem into three sections. Make the cuts lengthwise up the stem 1-3 inches. Why three sections? The cut stem is fragile and likely to break if you cut it into more parts. You can use color science to achieve the full rainbow using three colors - red, blue, yellow or yellow, cyan, magenta - depending what dyes you have available.Carefully bend the cut sections slightly away from each other. Now, one way to apply the dyes would be to bend the stems into three contains (e.g., shot glasses), each containing a single color of dye and a bit of water, but this is hard to accomplish without breaking the stems. An easier method is to use 3 small plastic baggies, 3 rubber bands, and o ne tall glass to hold the flower upright. Into each bag, add a small amount of water and several (10-20) drops of one color of dye. Ease a section of the stem into the bag so that it is immersed in the dyed water, and secure the bag around the stem with a rubber band. Repeat the process with the other two bags and colors. Stand the flower in a glass. Check to make sure each stem section is immersed in the liquid since the flower needs water to live.You may start to see color in the petals as quickly as half an hour, but expect to let the rose soak up dye overnight or possibly for a couple of days. The petals will be the three colors, plus the mixed colors, for petals receiving water from two parts of the stem at once. This way, youll get the whole rainbow.Once the flower is colored, you can trim off the cut section of stem and keep it in fresh water or a homemade flower food solution. Helpful Tips Flowers take up warm water more quickly than cold water.Keep the rose away from light and heat, since these can cause it to wilt and die too quickly.If you want to try injecting flowers with natural colors, learn about natural pigments you can use.

Friday, November 22, 2019

Proposal Essay Example | Topics and Well Written Essays - 1000 words - 5

Proposal - Essay Example In order to derive a genetic algorithm, potential solutions to a problem need to be developed by encoding; for instance by using binary bit strings. Another method used is the estimation of distribution algorithms for software optimisation, whereby a probability model is maintained for each generation of a problem situation. While there are studies applying each of these software optimization methods separately, the number of studies where both methods are compared in the same assessment are not as plentiful. This study seeks to carry out a comparison of both these software optimization methods in one particular study. Both these methods will be compared and an estimation of the efficacy of each method in terms of software optimization capacity will be made on the basis of the comparison. This study will rely primarily on two major research studies which are detailed below, which form a close parallel to the subject of this research study. The most relevant studies that would apply in the context of this research proposal are those showing different methods of software optimization. Through the use of parallel and distributing processing, multi thread techniques have been shown to provide better solutions than sequential options (Cruz and Pelta, 2009). Under the multi thread option, each solver thread represents a particular optimization algorithm and a coordinator collects performance information on the solvers and then sends them instructions on how behaviour is to be altered. On the algorithmic approach, metaheuristics can be successfully applied to complex and difficult combinations of optimization programs. In the study carried out by Cruz and Pelta (2009), the most basic ingredients of soft computing were used, i.e, through fuzzy sets and fuzzy rules, depending upon the location, i.e, by focusing upon the p-median, where the combinatorial optimization problem occurred. The

Wednesday, November 20, 2019

Critically assess the extent to which discrimination law at European Essay

Critically assess the extent to which discrimination law at European and domestic level has improved the position of women in the workplace - Essay Example Much has been said about this problem, but it seems there is still much to be done to solve it. To my mind, this problem can hardly be ignored; there are a lot of means of softening and minimizing it, as much as it is possible. The work is devoted to the discussion of the effectiveness of legislation, concerning the problem of gender discrimination, and the present situation in the society in terms of this problem. The work touches main theoretical aspects of gender discrimination in the workplace from psychological and ethical points of view. The European Employment Strategy (EES), created in 1997, implies that European countries prepare National Action Plans once a year. The plan will reflect the changes at the labor market made in accordance with the common goals. The plan was to make 60% employed by 2010 and provide females with equal rights and opportunities. Some European countries including France and Spain try not only to eliminate cases where women are not given a job because of many male candidates, but also to set equal salaries for men and women. In England and Sweden the situation is regulated by the Equal Opportunities Act and the main attention is also paid to equal salaries (Kersten, 2004). Though many people believe that gender discrimination is no longer relevant, it should be noted, that still among the 500 Fortune best companies, only five are headed by women, and other 495 are managed by men. In some job categories there are $10,000 differences in salary between men and women. Though the portion of women in the labour force is growing each year, and now equals to 48 percent of the total labour force, in some areas, as law, the sums women earn constitute only 59 percent of mens salaries in the same area for the same type of work. While studying the theoretical basics of the problem, it should be admitted that there have been outlined a number of so-called forces, that is the characteristics of human nature, which contribute

Monday, November 18, 2019

Grievance Process Assignment Example | Topics and Well Written Essays - 2000 words

Grievance Process - Assignment Example The research objective correlates with the desire and aim of management to develop productive and satisfactory procedures for improving service quality. The goal system of an organisation is based on the aspirations that drive the current practices, and the complex hierarchy of interconnected goals is defined by the desires and aims supported by other aims (Eden and Ackerman 1998). The aim of this research is to critically evaluate the grievance and disciplinary process to ensure that it is a viable and strategic management resource for understanding employee, management and organisation relationships (Davenport 1995). The outline of objectives is based on the following literature review. The literature review was used to first develop a framework for consistent theories in strategic management. Therefore, the objectives are approached from a human interaction standpoint and not a political, legal or implied quantitative position. The rational planning school defines the objective in advance by determining the current strategic position, and then using a prescriptive approach that exemplifies the strategic analysis, development and implementation (Lynch 2000). This is a strong foundation of the research proposal as the perspective approach is a systematic method that follows in sequence (Lynch 2000). This is used as a cyclic approach to a series of rationales instead of being sequential, and is most often seen in organisations where environment and strategy are constantly analysed (Lynch 2000). To find information regarding accounting management practices, qualitative data will be collected. This allows for an evaluation of the results to be made on the empirical views and new information to be gathered in a timely and inexpensive manner where other methods are based on information that is already in existence. Examining the components of the grievance process will collect qualitative data. Collection of information will be from theoretical management review and the relationship to Mersey Care NHS Trust grievance and disciplinary procedure. Outline of Key Concerns In the socially motivated health care industry, strategic management must look beyond functionality and towards a support system for innovation, developing core competencies and knowledge based communication. Breaking from the traditional mindset to incorporate a strategic plan that is focused on encouraging an employees knowledge-based value often includes training, reward systems, and encouragement (Harrison and Enz p45 2005). The grievance policy must deal with the process of the grievance and response as well as the people

Saturday, November 16, 2019

Management accounting information and criteria

Management accounting information and criteria Management accounting information should comply with a number of criteria including verifiability, timeliness, comparability, reliability, understandability and relevance if it is to be useful in planning, control, and decision-making. Management accounting information should comply with a various number of criteria including verifiability, objectivity, timeliness, comparability, reliability, understandability and relevance if it is to be useful in planning, control and decision-making. Shall discuss the criteria to serve its natural purposes, which is for planning, control and decision- making. The first criteria of management accounting information are verifiability .Verifiability means observable to outsiders, in the context of a model of information. It refers to the ability of accountants to ensure that accounting information is what it purports to be. It also means that the selected method of measurement has been used without error or bias. The outsiders cannot see them and so references to those variables in a contract between the two parties cannot be enforced by outside authorities. An example of verifiability is that of two accountants looking at the same information like inventory valuation and coming to similar conclusions. Objectivity is also one of the criteria that useful in planning and making decision. Accountant reliance on verifiable evidence such as delivery notes, invoice, orders, physical counts or paper in the measurement of financial result. Objectivity makes it possible to compare financial statements of different firms with an assurance of reliability and uniformity. For instance, management accountant should not alter or change when provide the information to top level managers so that the manager can make the accurate decision without being influenced. Besides that, timeliness is one of the important parts for management may need to balance the relative merits of timely reporting and the provision of reliable information. More accurate information may take longer to produce. Therefore, to provide information on a timely basis it may often be necessary to report before all aspects of ma transaction or other event are known thus impairing reliability. For example, a company may test-market a potential new product in a particular city. However, a long wait for the accurate marketing report may unduly delay managements decision to launch the new product nationally and the information will be of no avail to the decision making process. Thus, the managerial accountants primary role in the decision-making process which is decide what information is relevant to each decision problem and provide accurate and timely data, keeping in mind the proper balance these often-conflicting criteria. The next criteria will be comparability. Comparability helps to make compare the financial statements of an entity through time in order to identify trends in its financial position and performance. Besides that, it also helps to compare the financial statements of different entities in order to evaluate their relative financial position, performance and changes in financial position. Hence, the measurement and display of the financial effect of like transaction and other events must be carried out in a consistent way throughout an entity and over time for that entity and in a consistent way for different entities. By giving an example, management accountant prepare the accountant information is a consistent way for every year, it is much easier for company to make comparison with the past accounting information or related entities. Next, reliability is the quality of information that allows those who use it to depend on it with confidence. The reliability of an item is the probability that the item will perform a specified function under specified operational and environmental conditions, at and throughout a specified time.   The best way to specify the reliability of an item depends upon how the item is expected to function. Here, our focus among the above four demand times is on the interval and continuous time demand cases. In the interval case, we are concerned with mission reliability or simply reliability. This is defined as the probability that an item will operate without failure throughout a specified interval. For example, where we are scheduling the next weeks production, the equipment reliability or probability that the equipment will operate throughout the week is our concern. However, if we want to evaluate the performance of a piece of equipment with a continuous demand, for instance, within th e last two years, the focus should be on the expected mean time between the failures events that cause the equipment to go down. In this case we may also focus on the availability of the equipment, which can be defined as the fraction of time that the equipment was actually operating. The next criterion is understandability. Understandability is assumed users to have a reasonable knowledge of business and economic activities and accounting and a willingness to know more the information with reasonable diligence. Information about complex matters that should be included in the financial statements because of its relevance to the economic decision making needs of users should not be excluded merely on the grounds that it may be too difficult for certain users to understand. For the example, management accountant should prepare the accounting information or summarize of the report and analysis that easily understood to the decision maker in order to let them easy to make final decision. Lastly, relevance is also one of the important parts in planning, control and decision-making. To be useful, information must be relevant to the decision-making needs of users. Information has the quality of relevance when it influences the economic decision of users by helping them evaluate past, present or future events or confirming, or correcting there past evaluations. Different decisions typically will require different data. The primary theme of this chapter is how to decide what information is relevant to various common decision problems. For example, an analysis on a project should not have any information on indirect costs because it is not relevant for making decision of the project and should include any prime cost because it is relevant cast for the decision-making. Give a brief explanation of how the criteria detailed in (a) might be conflict with each other, giving example to illustrate where such conflict might arise. Each criteria of management accounting information is to satisfy the management needing for information useful for planning, controlling and decision making. However, these criteria also face conflict amongst one another. Conflict simply refers to the incompatibility or interference of ones idea, event, or activity with another. In this case, the conflict between criteria will happen when satisfying a criterion affects another criterion being difficult to fulfil as they are in collision with each other. Accounting information should be useful for decision-making, must have relevance and reliability of these two main qualitative characteristics. However, these qualities often can conflict, requiring a trade-off between various degrees of relevance and reliability. A forecast of a financial variable may possess a high degree of relevance to investors and creditors. However, a forecast necessarily contains subjectivity in the estimation of future events. Therefore, because of a low degree of reliability, generally accepted accounting principles do not require companies to provide forecasts of any financial variables. For examples, accounting information requirements associated with the timeliness, predictive value and feedback value, while the predictive value of accounting information may be due to a lack of verification, so that the reliability of damage; on the contrary, if always insisted truthfully, then wait until the conditions are ripe when the accounting information may have lost its predictive value. As the reliability and relevance cannot have both, one can only depending on the degree of emphasis by choosing one of the two, leading to a different accounting treatment. One of the most typical is the right choice of accounting measurement attributes. Besides that, another conflict can be a result of the criteria of Timeless and verifiability. Information is useful when it is timely. To be timely, the information must be available when needed to define problem or to be begin to identify possible solutions. Those criteria might conflict with verifiability. It is because when needed verifiability information, it may take time to calculate or to get it after production process is end. Verifiability is the useful information when it is accurate. Before relying on information to make decisions, it is important to ensure that the information is correct. For example, a production manager has to decide the actual amount of pineapple to be used in produce of 10000 units of pineapple juices. But, because of the time given is limited, he has to prepared the report to top management by forecast the amount of pineapple will be used. Although he is meet the criteria of timeliness, he is might not meet the criteria of verifiable. He do not used the actual amount of pineapple will be used. It is because there are some problems may occur during the production process: cost of pineapples is lower or others factors. When the production is end, he will able to know the actual amount of pineapple will be used. So, the criteria timeliness is conflict with the criteria verifiability. Another conflict is between timeliness and reliability of information. Information is said to be reliable when they incorporate all aspects of a transaction as well as other events in order to facilitate users in deciding on any issue regarding the latter. However, most of the times in providing timely reporting, those aforesaid transactions or events are never taken into account as it occurs after the report is prepared and thus impairing reliability. In interest of timeliness, the reliability of the information is sacrificed, every loss of reliability diminishes the usefulness of information and as time pass, and either the reliability of the information drops or increase accordingly. For example, the material supplier decides to supply only one of the Material A. Company Y is very interested and is capable to buy the Material A. The supplier is interested on selling the Material A to Company Y, but there is no contract signed between them. As time passes, the supplier received an offer from Company Zs, with a higher price and shorter time compared to Company Y. Therefore, Material A is selling to Company Z and Y loses the Material A. Company Y is reliable on material supplier to get the Material A yet the supplier needed to sell the Material A in a shorter time to get the profit. So, supplier decides to sell it to Company Z. Thus, the criterion of timeliness is conflict with criteria of reliability. Question: 2 (Information for decision-making) The overriding feature of information for decision-making is that it should be relevant for the decision being taken. However, decision-making varies considerably at different levels within an organization, thus posing particular difficulties for the management accountant. Describe the characteristics of decision-making at different levels within an organization. Decision making is intertwined with the other functions, such as planning, coordinating and controlling. Decisions are made in order to change the companys current status to a more desirable state of affairs. Therefore, relevant information needs to supply by the Management Accountant to top management to make decision. In an organization, different levels of management are making different types of decision. This can be showed at the figure below. Figure 1: Levels of decision making Top level managers, or strategic managers, are also called senior management and executives, are individuals at the top one or two levels in an organization. The Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operational Officer (COO), Chief Informational Officer (CIO), President, Vice President, Chairman and Board of Directors are examples of top level managers. They have the long-term vision for the company. They are not involved in day-to-day tasks need to possess conceptual skill so as to set the goals for the organization as a whole. For example, Jerry Yang, the former chief executive of YAHOO!, was criticized when a $44.6 billion acquisition bid from Microsoft failed under his watch. They frame the organizational policy. They are also responsible for mobilization of resources. They generally make large budgetary decisions for the company and are responsible to the shareholders and the general public. The success or failure of the organization rests on the s houlders of the top level management. Middle level managers, or middle managers, are those in the levels below top managers. Middle managers job titles include General Manager (GM), Plant Manager, Regional manager and Divisional manager. Middle level managers are responsible for carrying out the goals set out by top management with setting goals for their departments and other business units. Tactical decisions, the medium term decisions about how to implement strategy, are delegated to middle managers. Middle management decisions might include marketing a new product, communicating with and managing lower management and determining what issues need to be addressed with top level managers. Each individual middle management department develops a strategy to meet its inner departmental goals. Lastly, lower level management, which included office managers, shift supervisor, department manager, foreperson, crew leader and store manager, are responsible for the daily management of line workers the employees who actually produce the product or offer the service. Although first line manager typically do not set goals for the organization, they have a very strong influence on the company. These are the managers that most employees interact with on a daily basis. Operational decisions, short term decision or also called administrative decisions about how to implement the tactics affect daily tasks and generally handled by lower level managers. Supervisors or team leaders may decide employee related issues, such as pay rates, training, evaluations and disciplining or terminating employees. For example, supervisor may decide to reward the most productive employee with an employee of the month award, or offer incentives such as gift certificates. Explain how the management accountant must tailor the information provided for the various levels. Nowadays, management accountant is provides the information to users who are part of the organization in various level. But different level management has different information needed. Therefore, management accountant must tailor the information for them. First, before management accountant provide any information, he / she must clear with the company vision as the middle and bottom management of organization. Usually the top management is responsible for the long term strategic plans with the strategic decisions for the next 5 years to 10 years. Therefore, top management will create a mission, which is more specific goal that unifies company wide efforts. So, management accountant should prepare budgets for top management accountant to decide which projects have to undertaken to achieve the companys goals. Budget is a strategic plan that details the action that must be taken during the following year. It also pinpoint the responsibility of achieving the budgets to respective managers inline the company policies. For example, management accountant prepare the imposed budgets to top management before imposed to middle management to achieve targets. In middle management, they are responsible for developing and carrying the tactical plans to accomplish the organizations mission. Tactical plans specify how company will use resource, budgets and people to achieve company goals within its mission. In this level, management accountant will use various methods to decide the profit with minimum production costs. Profit volume analysis is one of the methods to calculate changes in cost and sales in determine the profit. Management accountant will calculate breakeven point where the level of sales of company needs to achieve at zero profit. After that, management accountant also prepared the report on scare resources which the supply of resources is limited by define the limit factor. Then, management accountant will produce the product that give higher contribution per limiting factor and take considerations of qualitative factors before final decisions is made. Final decisions is means whether to make or to buy the decision. It is situ ation where an organization is given a choice to produce by own resources or pay other organization to make the product. After management accountant prepare the information in form of cost volume profit, limiting factors analysis and decisions about activities either to buy or to make, middle management have to decide, carrying the tactical plans and delegating the responsibility of jobs to the operational management. Lower lever management is responsibility to carrying the operational plans where is related to day to day plans in producing products or services. For example, management accountant will determine the economic order quantity for lower management to know the amount of inventory they should reorder order to minimize ordering cost and holding costs. Therefore, lower level management will order the maximum order. There is the information that will be management accountant provided to various levels in order to suit various levels needs. (c)Give an example of a typical management decision, state at which level this would normally be taken and what specific information shoud be supplied to the decision maker. A typical management decision is that the pricing which to determine how much the customer need to pay and the seller receives in exchange for a product. To get the firms sales objective need to set for the prices. In determining the firms revenue is that the managers pricing decision is extremely important .The selling price times the number of units sold will know how much is the revenue gain. The pricing decision need to be determine by the manager, then provide a simple and useful pricing structure taking into consideration all of your business costs. Continue with choose one of the suitable pricing strategy so that can establish a market presence and last fine tune and adapt the general pricing policy in response to trends, in the market place the manager should also practices new innovative strategies to help solidify the competitive position. Companies that set prices to maximize the profits want to set the selling price to sell the number units that will generate the highest possible total profits. If a company sets prices too low, it will probably sell many units but may miss out additional profits on each unit (and even lose money on each exchange). If company sets prices too high , it will make a large profits but will sell fewer units. Again the companies will losses money, and it also will leave with excess inventory. If the managers decide to maximize the profit, Firstly, the middle managers who responsible to carry out the goals that set by the top management will held this tactical decision which how to held this pricing decision. They need to know the price setting tools to measure the potential impact which is to count out the cost and how much need to charge for the selling price .Before deciding on final prices, middle managers can use cost oriented pricing and breakeven analysis to determine how much sales volume the company needs to start making profit and to measure the potential impact. A music store manager would price the CDs by calculating the cost of making them available to shoppers. How much that the manager need to charge for the product is need to depends on how much the company pay for the inventory and the supplier. They also need to count for the operating cost , and how much is the company profits goal plus the company price will affect by the competitive pressures, industry standards and the perceived value of your product or the services in the eyes of the company customer. Thus, price would include the costs of store rent, employee wages, utilities, insurance, and the CD manufacturers price. If the manufacture price is RM 8 if the manager decided to sell it for RM 8 then will not get any profit. So, the manager need to decide to sell for higher then rm8 so that can earn profit. To be profitable, the manager must charge enough to cover the product and other cost. These factors determine the mark up. So, the manager should charge a reasonable markup of RM 7 over the purchase cost means at RM15 selling price. The markup percentage is 46.7 because RM 7 divided by RM15 times 100% equal 46.7%. If the markup is RM 8, so the selling price is RM16. The manager need to determine how much to sell to break even. Knowing that the variable cost is RM 8 means that the company is depending on how many CDs are sold. Say that fixed cost for keeping the company open for one year is RM 100000(no matter how many CDs are sold) The number that the managers need to sell is RM 15 each, the manager need to sell it in the breakeven point which is 14286 CDs. Breakeven point equal RM100, 000 divided by RM15 minus RM 8 equal 14286 CDs. If the company sells less then 14286 units then their company will lose money. If sell more then 14826 units then will earn profit. Assume that all the cost and variable cost is the same so the manager need to determine how much the price need to charge to the product and how much units they need to sell so that to maximize th e profit. As a conclusion, the decision of the manager is very important to the company because it will affect the whole company whether it will earn profit or loss in the short run or even in the long run.

Wednesday, November 13, 2019

We Must Fight for Internet Freedom Essay -- Argumentative Persuasive T

We Must Fight for Internet Freedom Have you ever wished you could be a part of a movement that would change the world? To be part of a movement that made a positive difference on the world as a whole. I wanted to be that guy pounding a sledgehammer on the Berlin Wall, or the man blocking the path of the tank coming down the street in Tiananmen Square. These were symbols of brave people trying to make changes to the world in which they live. Here we had ordinary people caught up in a movement for Human Rights and were immortalized because of freedoms and rights we cherish. Through the freedom of the press and use of the Internet we can talk to people who were there. We can learn who, what, and why things are happening. Now that voice is being stifled. The Internet and Human Rights, two distinctive and separate things tied together by common thread of freedom is being smothered or controlled. Freedom of speech, Freedom of expression and Freedom of the press are under restraints. These are the same rights that our forefathers fought so hard to make part of our daily lives. We assume that other countries have similar rights. The Internet is being controlled by repressive regimes under the guise they are preventing their people from being exposed to bad influences. Governments are controlling the type of information by allowing only registered sites. The Internet Police are monitoring E-mail, when the citizens use the Internet to show how their governments are abusing basic Human Rights they are arrested. Repressive regimes are afraid; if the people they control should find out how the rest of the world enjoys freedom, they would not be in power for long. For instance, citizens in Turkey, Malaysia, ... ...ill be made. As the title stated, "You Were There," we all watched the news and waited to see what happened next in Berlin or China. People should not stand by and later wish they had taken part in this movement. People should unite and prevent governments from putting limits on our imaginations or our use of the Internet to express ourselves. We can be a part of a movement to keep the Internet unrestricted. Having a forum for all can really bring the world closer and unified in a common cause that all people have rights as humans. By joining groups like the H.R.W and the G.I.L.C. you can be made aware of what can be done to protect your rights and others. If people were allowed to communicate freely and unafraid of retribution, they would create a change no less that those men who knocked down the Berlin Wall, or stood as a roadblock to a tank.

Monday, November 11, 2019

The Coca-Cola Company Marketing R

The Coca-Cola Company| | | | | An Analysis of The Coca-Cola Company| 6/13/2010| | Table of Contents Title Page1 Table of Contents2 Introduction3 5C’s Analysis4-10 4P’s Analysis11-14 SWOT Analysis & Final Remarks15-17 Introduction In May 1886, John Pemberton, who was a pharmacist from Atlanta, Georgia was the first founder of coca cola. He concocted the coca cola formula in kin three legged brass kettle which the suggestion was given by bookkeeper Frank Robinson. Coke was fist sold at the pharmacy as a non alcoholic version of French wine coca.However, the sales were loss due to over expansion and health problems such as, disease, morphine, addictive, and headache. Because â€Å"Coca-cola† belonged to Charley, it was named coca-cola. Afterwards, Asa Candler, the Atlanta pharmacist/businessman bought the formula from John. His marketing skills were a huge success to the company during the 50th anniversary. His best skills were his promotion ideas. He gave away coup ons for complimentary first takes of coca-cola, gave calendar, urns and clocks to pharmacist. These promotions increased the sales by over 4000% during 1890-1900.Also, he gave minor changes in the ingredient and sold it in bottle, which was first sold in Vicksburg, Mississippi. Because the company was not too happy about the proliferation of copycat beverages and to safeguard the brand, they advertised that focused the authenticity of coca-cola. Later in 1923, Robert Woodruff brought the company from Asa Candler. He was a marketing genius because he observed potential overseas opportunities. He would capitalize on these opportunities by introducing Coke products in the 1928 Olympic Games.Woodruff made innovation by making distribution of 6 packs, open top cooler that was easier for people to drink at home or away, which was a huge success. Coca-Cola would reiterate its dedication towards the globalizing Coca-cola by initiating a series of advertisements linking Coca-Cola to the worl d. A specific advertisement that helped Coca-Cola shine its international appeal occurred in 1970 where Coca-Cola made young people from all over the world sing a song called â€Å"I’d Like to Buy the World a Coke†.Coca-Cola continually succeeded even amid protests of Coca-Cola’s changing of its formula. After protests, Coke Company returned to its old formula. This helped regain its market share over competition and led to the Coca-Cola Company’s introduction of a diet coke product that used Splenda sugar, which was its trademark. In the 21st century, in 2007 it came up with diet coke that contained vitamin B6, B12, magnesium, niacin, and zinc. Diet coke plus was made to be considered as a healthier soda. Coca-cola stopped printing the word â€Å"Classic† on the labels of 16 oz bottles.Coca-cola is committed to local markets and has bottling partners. Currently it is ubiquitous brand, every single time, it is known as â€Å"the most exciting and satisfying beverage. † This report will analyze why and how The Coca-Cola Company was able to achieve its title as the number one soft-drink company in the world. Beginning with an analysis of the 5C’s regarding the company, followed by a 4P’s analysis, and ending with a SWOT analysis, will highlight what factors drove towards Coca-Cola’s dominance in the soft-drink market. 5 C’s AnalysisHaving been in the soft-drink industry for over 100 years says a lot about their experience in the soft-drink industry. Coca-Cola’s long endeavored success has led to their ability to sustain a high market share in the non-alcoholic drink market with their driving force product in Coca-Cola but also in its other products as well. According to their website, Coca-Cola serves up to 1. 6Billion servings a day of their products, which poses the question on how they are able to keep up with such a high demand? An answer lies in their company mission statement, whi ch is to: * To refresh the world†¦ To inspire moments of optimism and happiness†¦ * To create value and make a difference. (Source: http://www. thecoca-colacompany. com) It is this making Coca-Cola a â€Å"part of one’s lifestyle† mentality that has allowed Coca-Cola to expand its brand image from a national level to a global level, which has fueled their dedication to keep up with these mind-boggling demand figures ever since the year of the inception of the Coca-Cola company. Their global image has reached the point where global sales have triumphed over the once dominant national U. S. market.For example, Coca-Cola’s 2008 revenue levels indicated that 75% of its revenues came from global sales, whereas only 25% came from North America. This statistical figure indicates that the Coca-Cola is indeed a global brand. In fact, according to a 2006 study done by Businessweek and Interbrand, Coca-Cola was rated the world’s number one brand: (http://w ww. interbrand. com/images/studies/BGB06Report_072706. pdf) Coca Cola’s ability to recognize the global market size and actually capitalize on it represents a huge part of why Coca-Cola has attained this sort of recognition.Although Coca-cola represents the biggest company in the world, it surprisingly doesn’t bottle and distributes its own products. Instead, franchises of different bottling collaborating companies represent the bulk of the bottling and distribution of Coca-Cola’s products. Coca-Cola does maintain a high amount of market shares in most of these bottling companies, ensuring that heavy demand goals can be met for the Company. Coca-Cola’s biggest collaborators represent Coca-Cola Enterprises, Coca-Cola Femsa, and Coca-Cola Hellenic Bottling Co.The Coca-Cola Company owns 31. 6%, 32%, and 23% respectively of each of these bottling companies. Coca-Cola Enterprises represents the biggest franchisee bottling and distributing company. It bottles a nd distributes for 80% of U. S sales and bottles and distributes for 18% of worldwide sales. Here is a diagram that explains the logistics behind Coca-Cola Enterprises’ operations: Coca-Cola Femsa is heavily focused in Central and South-America, and the Coca-Cola Hellenic Bottling Co is heavily focused within regions spanning from Africa, Europe, and Asia.It is this collaboration methodology that has allowed Coca-Cola to focus more on the development and maintaining of its products and brands. The number of shares that the Coca-Cola invests in most of these bottling companies ensures the alliance will be strong between the two, because they do represent the main driving force behind the bottling and distribution of Coca-Cola’s products. There is recent speculation though that Coca-Cola may indeed fully acquire its biggest collaborator in Coca-Cola Enterprises in wake of Pepsi’s Co. ’s acquisitions of some of their bottling collaborators.Another set of col laborators are represented in its relationships with other companies. As a prominent brand image, many companies have worked with Coca-Cola to help further advertise their own company. These companies can be directly related to Coca-Cola in that Coca-Cola might represent a compliment with their product. These industries include restaurants of all sorts, movie theaters, convenient stores, supermarkets etc. Coca-Cola has usually teamed up with all these type of venues to ensure that its brand gets spread throughout all kinds of settings.This usually results in promotions associated only with Coca-Cola products, the selling of only coca-cola products, or special promotions that include receiving Coca-Cola product if a certain product of the company’s is purchased. A notable relationship in this regard was the deal between McDonald’s and Coca-Cola. In 2009, Coca-Cola and McDonalds continued its over 50 year relationship with each other by reworking a deal where McDonalds w ould feature not only Coke, but many of Coca-Cola’s newer brands as well. This includes Coke-Zero, PowerAde, Fanta, and now even Vitamin Water.Their good relationship with each other helps benefits both companies in that people will link the quality of both brands with each other. It is these direct companies that represent the bulk of Coca-Cola’s sales, since most of Coca-Cola’s products are distributed at these venues. It is up to Coca-Cola to maintain good relations and a strong brand image in order for these direct companies to collaborate with Coca-Cola. Also there are indirectly related company collaborators with Coca-Cola. For example, in 2006 Coca-Cola launched MyCokeRewards.This promotional project allowed users to reap points for the purchasing of any of Coca-Cola’s products. These points could then be redeemed for various prizes, towards a contest, or towards the entering of a sweepstakes. Partnered relationships included in this rewards progra m included: Holiday Inn, Nike, Block Buster, Delta, and Six Flags. Another notable indirect collaborator with Coca-Cola is Apple. In 2006, Apple and Coca-Cola agreed to a collaboration in which a Coca-Cola themed music site was created to promote bands all across Europe with the integration of Apple’s ITunes system.These examples of indirect company collaborators show that though they don’t distribute Coca-Cola’s products, these indirect collaborators help promote their own product along with products of Coca-Cola. Beginning with a smaller form of competition, local drink brands represent the bulk of these competitors. Their only strength is their prevalence in their local location but they have a huge list of weaknesses when compared to the Coca Cola Company. These weaknesses include small amount of assets, lack of product extension, and prevalence outside of their local location.With most of these competitors, the Coca-Cola can simply acquire them through paym ent, or drive them out through a bunch of schemes. These schemes include price gauging or high amounts of advertisements. Since Coca-Cola produces so many types of non-alcoholic drink products, Coca-Cola can easily enter all sects of the drink market in most countries of the world. However it is no doubt that Pepsi Co. represents the biggest competitor of the Coca-Cola Company. Pepsi Co. began in a similar fashion of the Coca-Cola in that Pepsi Co. s most popular product in Pepsi was developed by a pharmacist in 1903. Like the Coca-Cola Company, Pepsi Co. has variations on Pepsi and has a huge product listing of different drinks encompassing the non-alcoholic drink spectrum as well. Pepsi Co. also follows a horizontal integration system with the merger and acquisition of other similar drink products. Some Pepsi Co. ’s other popular drinks besides Pepsi include, Diet Pepsi, 7-Up, Tropicana, Gatorade, Mountain Dew, Aquafina and a bunch of other products.These companies are inde ed direct competitors because they both represent the two biggest drink companies in the world and each one wants to make sure it has the vast majority market shares. The two companies aren’t entirely the same though. Merging with Frito Lay in 1965, Pepsi Co. enjoys the strength benefit of advertising its products along side Frito Lay’s products. This food/drink combination allows both Frito Lay and Pepsi to benefit, since both can make promotions for each of its products. Nevertheless, this can also be induced as a weakness of the company as well.This is because Pepsi has to allocate some resources to the development and production of Frito Lay products, which allows The Coca-Cola Company the ability to slowly take control of the drink market since that is its only focus. Also any negativity with any Frito-Lay products could be linked to Pepsi products if both products are too frequently marketed together. It is these two ideas that could prompt why The Coca-Cola stil l enjoys a higher level of market shares on Pepsi. It’s not entirely because of these two ideas that Coca-Cola still enjoys a higher market share; there are many other factors as well.One specific advantage that Coca-Cola had over Pepsi was that The Coca-Cola Company owned Columbia Pictures from 1982-1989. Between this time, Coca-Cola easily advertised their products indirectly by including it in a multitude of films. Both companies employ similar marketing tactics, in that both try to popularize its main product in Pepsi and Coke respectively. Both companies have used celebrities, sponsorships, multitudes of TV ads, appearances in TV shows/movies, and all kinds of advertisement strategies. However these marketing schemes have caused the two companies to engage in what many call the â€Å"Cola Wars†.Since the 1970’s both companies had countless of ads trying to devalue the other company’s main product: Pepsi initiated this by starting a set of commercials of having Blind Tastes. Deemed as the â€Å"Pepsi Challenge†, these types of ads would extenuate Coca-Cola refuted to some of these ads by producing similar ads and also by producing a new recipe of coke in the 1980’s. It slowly reverted back to its classic formula later on but despite these devaluation schemes, both companies seem to employ the same advertising schemes by portraying their product as a something that should be a part of one’s lifestyle.It has come to a point where whenever Coca-Cola has an advertisement, you’ll most likely see a similar Pepsi advertisement as well. At this point, both companies have become so prevalent in the global market that people usually don’t differentiate between the two main products in Coke and Pepsi. Sure some diehard fans of each company will disagree, but there are plenty of examples where this idea can be seen. For example, you go to a restaurant and you ask for a Coke.When the waitress responds, â₠¬Å"Oh sorry we only have Pepsi†, you’ll most likely respond with â€Å"oh that’s fine. † It has come to this point where both companies can benefit from the competition aspect, but at the same time if one company drops the ball or messes up badly, the other company can easily capitalize on the market since both companies represent the top 2 drink companies in the world. When evaluating the customer of Coca-Cola, it practically has no limits. Besides the alcoholic customer, the Coca-Cola Company has products that encompass all parts of the drink market.The market size of the drink market practically covers the vast majority of the world since it compliments a biological function in replenishing thirst. However it depends on the motive and likes of the customer that will dictate which product he/she will buy. With a huge 3300 different kinds of beverages, Coca-Cola does a great job of not devaluing its most successful Coke brand with its other brands that ta rget different parts of the non-alcoholic drink market. There are examples of devaluation may have occurred, such as in the production of Diet-Coke and Coke-Zero.In the 1980’s was labeled as a time where individuals wanted to live a healthier lifestyle, so Coca-Cola had no choice but to develop a healthier version of its product in Diet Coke since its competitors were following suit. This theme again was reintroduced in the late 2000’s when health issues re-sparked. However realizing certain customer trends and behaviors, The Coca-Cola Company made a separate healthy drink in Coke Zero in hopes of targeting the male population. That’s because trends showed that males didn’t drink Diet-Coke due to the nature of its name being associated with a diet.It was due to immense popularity and recognition of the Coca-Cola brand name and a culmination of systematic advertisements highlighting the healthiness of these diet Cokes that led most of its customer base to not deter away from the original product in Coca-Cola. A following section will dive into the marketing aspects that drive this popularity in its original product of Coke. According to this graph: carbonated soft-drinks represent the higher amount of gallons consumer per capital from 1991-2008.It is because of this staggering trend that Coca-Cola’s most popular products are in its carbonated drinks. This trend has also transcended to the global level because of course Coca-Cola wanted to popularize its main product in Coca-Cola. Here are some statistical figures of per-capita consumption of Coca-Cola throughout the world: Coca-Cola knows the initial popularization of its Coke product will eventually help the sales of its other products. All labels of Coca-Cola’s products in some sort of form state it was manufactured by â€Å"The Coca-Cola Company. Since people can relate to the high brand quality of Coca-Cola, it will interest individuals to try out The Coca-Cola Com pany’s other products. And since the Coca-Cola Company has a product that covers every part of the soft-drink spectrum, customers will soon discovered that the Coca-Cola Company has a product that meets all its non-alcoholic drink needs. This is reflected in recent a sales figure which lists all of The Coca-Cola Company’s products that have garnered over $1billion in sales: The Coca-Cola Company has always strived to respond according to its context.There weren’t many complications in the first half of the company’s history so it was easy for Coca-Cola to flow in into the drink environment and promote itself. But soon after the start of the 1980’s to 2000’s, complications behind the ingredients of Coca-Cola started to arise. This was because health officials noted that Coke could have potential health effects with its high content in sugar and caffeine. More specifically health and government officials noted that Coca-Cola utilized a cheap f orm of sugar called High Fructose Corn Syrup.Developed from corn, this sugar is definitely considered an alternative to natural cane sugar due to its increased availability and its cheap cost. However it does pose a higher health risk since it has been linked to cause obesity and type-2 diabetes at a faster rate than cane sugar. In response to this, Coca-Cola developed product extension lines initially with Diet-Coke and Coke-Zero following suit in 2004. These two products responded well to these health-conscious environments. These types of examples show how the Coca-Cola Company stands behind its mission statement.In no matter what shape or form, the Coca-Cola Company does its best to accommodate towards the current environment of the market. 4P Analysis Product: Coca-Cola offers a portfolio of more than 3,300 products in over 200 countries. Major Brands of Coca-Cola are: Coca-Cola sodas/soft drinks that generate > $1billion in annual sales (http://www. wikinvest. com/stock/Coca-C ola_Company_(KO)) Coca-Cola Dasani Diet Coca-Cola Vitamin Water Fanta Powerade Sprite Minute-Maid Coke Zero Aquarius Barq’s Rootbeer Nestea Odwalla SokenbichaCoca-Cola classic is the most popular and biggest selling soft-drink in history. Coca-Cola Classic is the best-known product in the world and was created in Atlanta, Georgia, by Dr. John S. Pemberton. By 1895 Coca-Cola Classic was being sold in every state and territory in the United States. As stated the driving force of The Coca-Cola company is in its original product of Coca-Cola, but they have slowly evolved their company to not only encompass the soda part of the soft-drink market, but literally of all of the other parts representing the non-alcoholic soft drink market as well.It boasts a total of 3300 different beverages, with some of these beverages having high market share in the soda market as well as the other segments of the non-alcoholic soft drink market. However it can’t be overlooked that the Coca-C ola has participated in Product-Line extensions with the creation of alternative Coca-Cola brands, such as Diet-Coke, Coke-Zero, Vanilla Coke, Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange, and even Cola Raspberry, and Cherry-Coke.In a sense, The Coca-Cola’s company approach throughout the years can be seen as a form of Horizontal Integration in that Coca-Cola has expanded internally, with its external growth following suit. This external expansion is reflected by all the mergers and acquisitions of companies that offered similar products. All these factors show why the Coca-Cola Company has evolved to become biggest leader of the soft drink market. Another very popular Coca-Cola soft drink is Sprite. Sprite was introduced in 1961 and is the world leading lemon-lime flavored soft drink.Sprite is sold in more than 190 countries and is ranked Number four in the soft drink worldwide industry because of its crisp, clean taste that really quenches your thirst. Spr ite has a strong appeal to the â€Å"young† generation because of its honest and straightforward attitude that sets it apart from other soft drinks. Sprite encourages you to be true to whom you are and obey your thirst. Product packaging includes products of sparkling drinks and still beverages (water, juices, juice drinks, teas, coffees, sports drinks, energy drinks).Through innovative fountain distribution, Coke-Cola is able to be more flexible and reliable towards consumer satisfaction. Packaging beverages where through plastic bottles and aluminum cans. The Coca-Cola Company is recognized by 94% of the world’s population. According to Coca-Cola product packaging strategy their approach is to identify and utilize the most compelling combination of packaging elements that best communicates what Coca-Cola stands for around the world – Unique taste, great refreshment and authenticity. PLACE: The Coca-Cola Company is the world’s largest beverage company.Be verages are sold in over 200+ locations throughout the world. The Coca-Cola headquarters is located in Atlanta, Georgia, USA. Coca-Cola has an employee net force of approximately 92,400 members. The operating groups are division as: –Eurasia & Africa Group –Europe Group –North America Group –Pacific Group –Bottling Investments Group –McDonald’s Group The Coca-Cola system is a global business that operates on a local scale (community business) that allows Coca-Cola to create a global reach with local focuses because of the strengths of the Coca-Cola system which involves their 300+ bottling partners worldwide.Coca-Cola and their 92,000+ associates around the world live and work in the markets that serve more than 87 percent of outside markets in the U. S. This geographically diverse environment helps Coca-Cola learn from each market and share those learning’s to develop collaborative company culture. PRICE: Pricing varies accord ing to brand and size. Approximately Coca-Cola 2L costs about $1. 68 and a pack of 375mL x 18 cans of Coca-Cola is approximately $9. 98. Studies show that instead of pricing a pack of Coca-Cola as $10. 00, pricing a price even one cent cheaper as $9. 9 is due to the psychological perception of cost strategy that makes the product of the price seem much cheaper even if it is just one or two cents cheaper from the nearest whole number. Coca-Cola’s pricing influences are contributed to Coca-Cola’s products that are sold and distributed to retail stores and set by their pricing strategies. Convenient stores and petrol stations usually sell Coca-Cola products at a fixed price. Discount prices are often set and marked down during sale periods and special occasions to increase sales and profits.Prices are set around competitors and seasons also have an influence in pricing. PROMOTION: Coca-Cola cares about the welfare of animals and supports their proper treatment. Coca-Cola and their U. S. bottling partners will not sponsor events or attractions that feature animals unless the event organizers have policies and procedures in place to support the humane treatment of animals and provide ready access to quality veterinary care to protect the animals' health and safety.For more than 50 years, Coca-Cola has had a policy not to advertise full-calorie, sparkling soft drinks on TV programming that targets children under 12. The Coca-Cola Company believes that children under 12 should not be the audience of Coca-Colas advertising and marketing practices because of the nutritional contents in the beverages that may not be suitable for children under the age of 12. The Coca-Cola Company may have more than one promotion running at any given time and may use many different types and strategies to promote their products.Coca-Cola uses shelving strategy that is the positioning of their products in stores, eye catching position strategy that is the attraction of custo mer attention to Coca-Colas products, sale promotions through sponsorship with schools and sport events ex. FIA World Cup, and UTC (Under the Crown) offering prizes to promote Coca-Cola products. Coca-Cola uses advertising as its main source of increasing consumer awareness. Television is their main advertising source. The music used in advertising is often an original recording produced by agencies specifically for that commercial.Coca-Cola also uses POS (Point Of Sale) that is used through posters and stickers of Coca-Cola and billboards to promote products and the Coca-Cola Company at different site locations. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and general expenses that were approximately: 2006: $2. 6 billion 2005: $2. 5 billion 2004: $2. 2 billion 2003: $1. 8 billion 2002: $1. 7 billion 2001: $2. 0 billion 2000: $1. 7 billion 1999: $1. bill ion 1998: $1. 6 billion 1997: $1. 6 billion 1996: $1. 4 billion 1995: $1. 3 billion 1994: $1. 1 billion 1993: $1. 0 billion SWOT Analysis A SWOT analysis was done on the Coca-Cola Company to pinpoint key factors that led to Coca-Cola’s past and current success in the soft drink market. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, so to begin with the analysis, the strengths sector will be looked at first. Coca-Cola’s strengths include; strong market strategies, product diversification, and many distribution channels.Coca-Cola uses a mix of great advertisements which include catchy slogans, a strong family-brand image, and also sponsors sporting events. A prime example of one of their successful advertisements was seen with their launch of Coke Zero. Coke Zero is a dietary substitute to the original Coke, like Diet Coke, but claims to have the same flavor as the original Coke. Their slogan that was used was, â€Å"A clear case of taste infringemen t. † Advertisements were run on television of lawyers from Coca-Cola trying to â€Å"sue† Coke Zero for copying their flavor, even though Coca-Cola obviously made Coke Zero.In the end Coke Zero proved to be a big hit for Coca-Cola and continues to be a success. As for their family-brand image, Coke has always been seen as family friendly in the United States of America for a very long time. To illustrate this image, Coca-Cola has utilized a general heuristic marketing, generally aimed at making people link fun and family friendly with the Coca-Cola Company. Some examples include; Coca-Cola’s holiday campaigning, partnerships with â€Å"family-friendly† venues, and prizes that appeal to a typical American family.Santa is seen as the biggest icon and representative of the holiday season. Coca-Cola is the reason for the present-day image of Santa. â€Å"Coca-Cola ® advertising actually helped shape this modern-day image of Santa. † As for their partn erships, Coca-Cola has been a long-time partner with McDonalds. Along with McDonalds, Coca-Cola teamed up with Regal Theaters and the World Wildlife Fund (WWF). McDonalds and Regal Entertainment Group provide family friendly venues targeted for dining and entertainment purposes, respectively. The WWF is a charitable worldwide wildlife and agricultural conservation organization.They teamed up with Coca-Cola to help regulate Coke’s water usage and its effect on the world’s agriculture. All three mentioned companies are seen as family friendly or have a mission statement that is family-approved. Coca-Cola expands their brand awareness by constantly being associated with worldwide sporting events. Coca-Cola is sponsoring the FIFA World Cup, which is the biggest sporting event in the world, the NBA, the NCAA, and NASCAR. Many commercials and billboards can be seen during these sporting events, as they are all advertisements of Coca-Cola. Product Diversification is a valuabl e piece to Coca-Cola’s success.Along with the original Coke line, Coca-Cola also produces various sports drinks, bottled water, energy drinks, and also clothing and merchandise. Coca-Cola is the owner of PowerAde, Dasani, and Full Throttle. Currently, these three brands have a significant presence in the U. S. market that can’t be ignored. Coca-Cola’s many distribution channels may be what makes Coca-Cola so dominant. Coca-Cola created the contour bottle in 1916, and they own shares of major bottling factories around the world. This has led Coca-Cola to be one of the world’s most recognized brands, being recognized by 94% of the whole world.The main weakness that has been found with Coca-Cola is their poor nutritional content. Although Coca-Cola is enjoyed by many different age groups worldwide, Coke is high in sugar and calories, has caffeine, and is associated with many fast foods. This is a problem with Coca-Cola as they have many different partnership s and distribution channels. The fact that Coke is so widely distributed and known gives them a larger opportunity to affect a large number of people. Coca-Cola has been linked with many different diseases and health issues which include; tooth decay, obesity, and diabetes.Although Coca-Cola is the current leading company in the soft drink market, there are still many new opportunities that exist to further strengthen their market share and keep other competitors at bay. Some opportunities that exist include, more sponsorships and diversifying into other segments. As mentioned before, Coca-Cola is currently involved with various sports sponsorships. However, Coca-Cola could broaden their sports sponsorships and gain more visibility. For the events that Coca-Cola is sponsoring, they have little visibility, as they are briefly mentioned in a name or seen on small billboards across the television screen.A suggestion that was thought of was the endorsement of a soccer team. It is a comm on practice for a corporation to endorse a team, and in return, have that corporation’s name and logo printed all over the uniform. An example of this that may be popular in Korea would be the player Park Ji-Sung. Park Ji-Sung plays for Manchester United and they are currently sponsored by AIG. The justification in this form of advertising would the fact that soccer is the world’s most watched sport, and there is no better way than to get a company’s name out to sports fans.Another solution that was taken into consideration is the expansion to different sectors in the food industry. Following the examples of A;W Root Beer and Baskin Robbins, if a Coca-Cola cafe opened up, the results could be great financially. The original idea for a Baskin Robbins Cafe to open up was part of a plan to revitalize the company after years of falling sales. Although Coca-Cola doesn’t have a failing company, this could still boost sales and increase Coca-Cola’s domina nce in the soft-drink industry, while boosting brand awareness among consumers. The last part of the SWOT analysis is threats.When Coca-Cola is thought of, Pepsi is almost always mentioned in the same sentence. Coca-Cola and Pepsi have been battling for the top position in the soft-drink market for years. Although Coca-Cola sits at the top spot for now, Pepsi has and always will be threatening Coke for soft-drink supremacy. From the infamous â€Å"Cola Wars† in the 1980’s-1990’s to the present day market situation, there is always a sense of insecurity and uncertainty of who will be the next #1. Different marketing schemes and ploys have been taken in the past to outdo one another. Starting with clever advertising, blind taste tests, rewards rograms, and partnerships with other members of the food and beverage industry, every new project fuels a constant battle between the two companies. As explained before, Pepsi can be seen as a direct competitor to Coke in a very direct and narrow perspective. However, if the soft drink industry is seen as whole, or rather the beverage industry, any drink offered in the market can be seen as a potential competitor of Coca-Cola. Healthier alternatives include; tea, water, and coffee. Tea and coffee can be seen as a healthier source of caffeine, while water can be seen as a healthier drink alternative in general.Overall, this SWOT analysis was done to see the present issues and potential problems in Coca-Cola’s current market, as well as to find solutions to these issues. Coca-Cola is mainly a provider of their staple drink, Coca-Cola Classic, but they also produce different products within the soft-drink industry. Although there is no correct answer to any current and potential issues, diversification into other food segments and new venues seem like a profitable venture for Coca-Cola. The Coca-Cola Company’s has been on path towards dominance since its inception.Initially popularizing itse lf nationally then capitalizing on global opportunities has led to the major expansion of the Company, which originally started off as a single-product drink company to now a company that boasts a very solid single-product in Coca-Cola with alternatives in all aspects of the non-alcoholic drink market. It’s popularization of Coca-Cola through its schemes of labeling it as fun and family friendly has helped the company strive towards is goals as a company highlighted in its mission of making its products widely available and refreshing the world.Coca-Cola’s current state has shown that it can continue to utilize the same strategies explained towards its success in the future. The Coca-Cola Company has already shown that it can succeed at all types of time periods since the company is well over 100 years old. It’s experience and its smart and effective strategies will be key towards its positive future. ———————†”——————– [ 1 ]. http://www. thecoca-colacompany. com/heritage/cokelore_santa. html

Saturday, November 9, 2019

Stifle, already!

Stifle, already! Stifle, already! Stifle, already! By Maeve Maddox Reader Brad Kruse came across this comment from the reader of a rabidly anti-health insurance reform site: die eisernen Stiefel (the iron jackboots) of Obamistas are methodically and systematicly [sic] destroying the very core of our country. Brad’s question has to do with the German word Stiefel, not politics: What I noticed was Steifel.   As in the old Archie Bunker, â€Å"Stifle yourself, Edith!†Ã‚  Does stifle come from boot, as in â€Å"put a boot in it?† No, there’s no connection between German Stiefel and English stifle. The boot-in-the-mouth image, however, certainly suits Archie’s personality. The word stifle has been in English with the sense of â€Å"to choke, suffocate, drown† since 1387. It may have entered English by way of Old French estouffer, â€Å"to stifle, smother.† The French word in turn may derive from a Germanic source: Old High German stopfen, â€Å"to plug up, stuff.† Archie’s metaphorical sense of the word has been around since 1577. The expression eisernen Stiefel, literally â€Å"iron boot† is usually translated into English as jackboot. A jackboot is a type of strong high boot without laces worn by farmers, motorcycle riders and soldiers. Because such boots were part of the Nazi uniforms in WW II, jackboot has taken on metaphorical associations with totalitarian government. Speaking figuratively, â€Å"jackboot tactics† are brutal and oppressive methods of control exercised by totalitarian dictators. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Whimsical Words25 Russian Words Used in English (and 25 More That Should Be)Predicate Complements

Wednesday, November 6, 2019

Computer Componants essays

Computer Componants essays Floppy Disk Drive: A special drive that can read and copy onto a floppy disk. It can copy over and over on the same disk (the disk can be re-used). It was the first drive to be invented, which is why its called the @ drive. Processor: The Central Processing Unit (CPU) is the heart of your PC. It is an electronic device- an integrated circuitboard (chip)- that contains millions of tiny electronic components to carry out basic arithmetic and control functions. The specifications of a CPU is defined in several ways: its speed (eg 1.7 GHz) defines the number of instructions it can process each second- 1.7 billion in this case. Monitor: Is just like a TV screen. It displays the content of your computer. The size of the monitor is shown in inches (eg 15). Tower: A special box where your CPU, Motherboard, and other components are located. The tower protects these components. Motherboard: Special board, in your computer, that all of your cards, ports, and processor chips are attached to. It serves as a transport system that connects and links all the components of your PC to each other. RAM: (Random Access Memory) is the most important component of your PC. Every time you start up your PC programs are loaded into the ram. It is from the RAM that most programs perform their functions and operate to give the user the required results. It also helps to make your programs run faster. ROM: (Read Only Memory) is a chip that stores all the important start up information of the computer. It can only be read. The BIOS (Basic Input Output System) is stored in the ROM chips. Every time you start up your PC, information is accessed from the ROM chips. Operating System: Is a set of programs that controls all the hardware and software activities within a computer system. Windows 98 is an example of an operating system. Hard Drive: Special drive on your PC where files containing info ...

Monday, November 4, 2019

Coca-Cola Assignment Example | Topics and Well Written Essays - 750 words

Coca-Cola - Assignment Example Also, the millennials are more likely to frequent social media sites than other generations before them. Advertisements that hope to catch their interest have to use this medium, therefore, to a larger extent than other channels such as television or print media. This means that companies such as Coca Cola and Pepsi have to invest in these interests in order to create loyal consumers out of this demographic. The Coca Cola Corporation has shown great interest in engaging in environmental sustainability programs in developing nations. In Africa, the multinational corporation has joined with several charities, as well as non-governmental organizations to create and sustain programs that support the free provision of safe water for various communities. According to ‘Rain Water for Africa’, the Coca Cola Africa Foundation has entered into a partnership with the NGO ‘WaterAid’ to supply safe drinking water to the poorer areas of Ouagadougou, in Burkina Faso, as well as Ethiopia. This will involve sponsoring the construction of new pipelines which will aid in the provision of clean water to poor areas that have few road networks. According to ‘Rain Water for Africa’, the Coca Cola Corporation has also sponsored the creation of the ‘Replenish Africa Initiative’ which intends to see safe water provided for 2 million Africans by the year 2015. In the past, even though the Coca-Cola and Pepsi companies have had different advertising campaigns for their products, they are still perceived, especially in non-English speaking nations such as India, to be one singular company. In the first place, the advertisers of both companies should seek to understand the mental images that are associated with the two brands among citizens who have a tendency to make this mistake. Once they have discovered the current mental images that citizens have of

Saturday, November 2, 2019

Does wal-mart do more good or bad in the world Essay

Does wal-mart do more good or bad in the world - Essay Example This many perceive to be corporate nonsense. Most jobs and careers associate Wal-Mart to a corporate that pays low wages compared to other corporate in the same job category and this engenders a sense of loathing from people getting such low wages. Due to this, Wal-Mart has received much resentment and scorn from all over as compared to other corporate entities. It is also seen as a large and powerful anti-industry, anti-free market call trap as its chain of stores is destroying small towns. This is achieved by acquisition of property in rural areas, thus maintaining monopoly. The rural as well as the town folks are availed open doors to convenient, one-stop shopping venue with ample supply of products at considerable cheap prices. This improves their efficiency in carrying out their activities and thus is appreciated by many. According to Coster, (Para. 5) there is a belief among the Americans that the Wal-Mart prices override the prices of other stalls due to the ability to have la rge stores, this economically it can be said that the reduced prices result from the ability to take advantage of the economies of scale. The domination by the corporate has not won favour among many Americans as they are not keen on strategies of clout and domination. On the other hand, these low prices drive the small and local competitors out of business as they do not have the ability to compete with Wal-Mart’s pricing and product selection. This is seen as an initiative to make Wal-Mart a monopoly which will then set high prices and make huge profits after driving out the competitive players who would have otherwise regulated its price. The strategy here is to drive the small competitors to shut down due to its low prices. The corporate would then look into the future in advance and set prices of goods just below costs long enough to corner the market. Afterwards through trial and error, find a new price that would be high enough to make super-profits but low enough to k eep potential customers from driving to another town to get the same products. This new price should be able to recoup the initial losses incurred when driving away the little players in the market. In general, the picture created in a small town is an easy way to drive competitors out of business but again this small town will remain with bitter memories among its population of the pricing strategy and small enough to boycott Wal-Mart before the strategy succeeded. In a larger town, the competitors are many hence much harder to drive away competitors and Wal-Mart remains with the option of lowering its price to a low level enough to attract customers. The low prices attract the not so well off population and hence concurring with Featherstone, (Para. 4) in that it’s the poor who make Wal-Mart tick. To the well-off members of the society, expensive commodities are observed to be of sound quality as compared to cheap commodities, where shortcuts might have been used in their p roduction. To the poor, they have to survive with the little they have and thus quantity rather than quality is most considered. As such, low prices that are offered always cot down the society along the social status lines. Reich (Para.1) on the other hand is of the view that symbolic analysts who solve, identify