Green Marketing in the Automobile Industry - 2497 Words

GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and†¦show more content†¦The Clean Development Mechanism (CDM), for example, enables trading between industrial and developing nations, providing a framework that can result in capital flows to environmentally beneficial development activities. While international trade in greenhouse gas reductions holds substantial promise as a source of ne w funding for sustainable development, this market can be largely inaccessible to many smaller-scale projects, remote communities, and least developed localities. To facilitate participation and broaden the benefits, several barriers must be overcome, including: a lack of market awareness among stakeholders and prospective participants; specialized, somewhat complicated participation rules; and the need for simplified participation mechanisms for small projects, without which transaction costs can overwhelm the financial benefits of participation. If the barriers are adequately addressed, greenhouse gas trading can play an important role supporting activities that benefit people’s lives and the environment. Popularity and effectiveness Ongoing debate: The popularity of such marketing approach and its effectiveness is hotly debated. Supporters claim that environmental appeals are actually growing in number–the Energy Star label, for example, now appears on 11,000 different companies models in 38 product categories, from washing machines and light bulbs to skyscrapers and homes. However, despite the growth in the number of greenShow MoreRelatedTesla Report1260 Words   |  6 PagesNew member in a highly competitive industry Tesla insertion to the automobile industry had to face a challenging atmosphere. An industry with a wide number of competitors, who have been in market for several years earning the consumers trust, and where all the different niches have been exploited, from the low cost models to the luxury ones. In an industry this tight, out of the box ideas must take place, as Tesla’s vision to lead a revolution in the car industry, towards a future where every carRead MoreTesla Ford s Influence On American Innovation Essay1567 Words   |  7 Pagessignificant losses and invested approximately $709.2 million of cash in operations through December 31, 2012. They reported $201.9 million in cash and cash equivalents at the end of year 2012 (Tesla, 2013) Marketing/Sales Plan Tesla is known most for the innovative green marketing strategy. They are doing green campaign and endorse environmental issue event, which is the main image of Tesla by producing electric car to obtain better place for living on earth. Their promotional Strategies involve the followingRead MoreAnalysis Of Ford Motor Company ( Fmc ) Essay991 Words   |  4 PagesIntroduction Ford Motor Company (FMC) was founded by Henry Ford in June 1903. 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According to Cateora, Gilly, and Graham (2013), â€Å"international marketing is the performance of business activities designed to plan, price, promote, and direct flow ofRead MoreThe Impact Of Increasing Usage Of Automobiles On The Environment Essay1720 Words   |  7 Pagesproblem of urban traffic congestion since the seventies. (Zolla, K.) A dense population with a strong preference for automobiles, this rise in the number of cars on the road threatens the environment with the burgeoning amount of harmful gas emissions as well as the well-being of the community. 1.2 Purpose The report examines the detrimental impact of increasing usage of automobiles on the environment in Singapore. It seeks to investigate these following questions: 1. What is the current state ofRead MoreEnvironmental Challenges Facing the American Auto Industry Essay example1014 Words   |  5 Pages The American auto industry began in the late 1880’s, evolving from the horse powered wagon, steam powered cars, gasoline powered then to the hybrids and hydrogen fuel celled technology today. Henry Ford and the Ford Motor Company were the first to mass produce cars. American automobile manufacturers dominated as the largest volume producers in the world until the 1980’s when the Japanese became the largest producers. The Chinese with 14.8 percent have become the number one volume producer in the

Knowledge Framework- Mathematics - 630 Words

Knowledge Framework- Mathematics Scope and Application Mathematics is the application of shared knowledge to help solve problems. It is about quantity, shape, space and change. Today, mathematics is integrated and closely tied into numerous professions. Accountants use math to keep track of a company’s financial movements, programmers must have a firm grasp on fundamental mathematics and algorithms, engineers use math to design, develop and manufacture, and meteorologists use math to forecast weather; almost all professions require some aspect of mathematics. Mathematics can be applied in many different forms due the vast amount of content this area of knowledge contains. Math is divided into Algebra, geometry, trigonometry, calculus, statistics, probability etc. and these divisions are further divided into sub-divisions (ex. differential and integral calculus). Mathematics is very important in teaching people how to deal with problems that arise in everyday life. Mathematics has to be applied every time you visit a cash register, or every time a go to the bank; it’s involvement in everyday life is constant. By applying mathematical knowledge, one is able to solve problems. Math teaches us that every problem has a solution. â€Å"The process of starting from a simple set of axioms and deriving almost any mathematical truth (putting Godel to one side) is what truly separates Mathematics from any other subject† http://www.studential.com/personalstatements/getpscourse.asp?type=34Show MoreRelatedThe Conceptual Framework Of Assessment Essay1115 Words   |  5 PagesConceptual Framework of Assessment Since mathematical knowledge for teaching has been directly linked to the teacher’s instructional quality (Selling, Garcia, Loewenberg Ball, 2016), and hence is likely to impact student achievement, it is vital to be able to access the mathematical knowledge of teachers. It is important for educators and researchers to track the growth and development of MKT as it may be indicative of the effectiveness of educational and professional development programs forRead MoreUnderstand Current National and Organisational Frameworks for Mathematics1520 Words   |  7 PagesUnderstand current national and organisational frameworks for mathematics 1.1 Explain the aims and importance of learning provision for numeracy development. Numeracy development is important for all children as maths is an important part of everyday life. The way in which maths is taught has changed greatly over the years. When I was at school we were taught one method to reach one answer. Now, particularly in early primary phase, children are taught different methods to reach an answerRead MoreThe Development Of Mathematics Changes And Grows Continually992 Words   |  4 PagesAssessment 1A Maths The development of mathematics changes and grows continually. 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Pluribus Unum How Then/How Now Free Essays

E Pluribus Unum is a Latin term that has been used in the US coin since 1776. The term which directly translates to ‘out of may one’ became a de facto motto for the US till it was replaced by ‘In God We Trust’ in 1956. Understanding the relevance of the phrase and the role that it has played in the ideas that have been and are being adopted by the US is important in developing an understanding of its implication. We will write a custom essay sample on Pluribus Unum: How Then/How Now or any similar topic only for you Order Now In its original employment the term E Pluribus Unum was used to portray the nature of US as a nation originating from an amalgamation of thirteen kingdoms. The use of E Pluribus Unum as a leading ideology in strategies that the US employed in its involvement in the world wars and those that it employed thereafter led to its being labeled a melting pot. It is worth noting that the US did not engage in the initial phases of both the second and first word war but only played parts in the last critical stages and rebuilding nations that engaged in the wars. E Pluribus Unum implies that the US as a nation embraced a culture where different communities and cultural backgrounds came together in peaceful coexistence. The involvement of the US in the Second World War was thus aimed at ensuring the end to a threat to development of homogeneous nations. Under this consideration, the US was against war not the Germans and the ideals driven by the Nazi who sought superiority over other races. The engagement of the US in rebuilding nations that were appreciative of capitalism goes in hand with developing a homogeneous society; an objective that is central to E Pluribus Unum. Development of a common ideology through different approaches in a society that is appreciative of this ideology is important to propagation of E Pluribus Unum. Employment of different approaches is allowed; however, the ideologies that underpin the different approaches should be uniform throughout the different groups. Capitalism as a system that brought together Western Europe nations that were worst affected by the Second World War and the US is basically developed under the same principles that define E Pluribus Unum. It is worth noting that capitalism employed in an economic environment is defined by an environment where there are a number of players who seek common goals but have different resource ability due to the free market ideology. Capitalism as an ideology ensures the development of markets where different players are presented with the same opportunities and success is thereby defined by resource ability and levels of organization that the different business entities afford in harnessing their opportunities. Such environments as it current is are defined by a large number of players and high levels of competition though the rules that players have to pay by are equally defined for all players. No one nation allows more immigrants into its society than the US. Open immigration policies that defined the period just after the second world war and have been a hallmark of US foreign policy before increase in awareness on the effects of immigration and terrorism are all in line with the development of a society where different nationalities can come into the US and get absorbed into its culture to aid the development of its economy. The US allows more immigrant than any other nation and plays an important part in global policies especially in addressing issues that it feels are of global importance. One of the key reasons given by successive US Presidents before invasion of nations or pronouncement of war against terrorism or even drugs is based on such nations’ purported support for ideologies that are detrimental to the development of a homogeneous society. The war against Vietnam, invasion of communist nations, war against terrorism and the Iraq invasion to seek weapons of mass destruction have all been done under the premise of ensuring global peace and unity by dealing with threats that are of global stature. Globalization and technological development are variables in the present environment that define the levels of success that nations attain harnessing opportunities present in their environments. In fact globalism and technological development especially information technology plays a large part in shaping up a global economy that is predominantly capitalistic. The US has played large part in globalization for it is the home of many multinationals that shape the global economy. The European Union which is a global economic force resulted from a pronounced need for common bargaining and so are a number of regional trading blocks that have come into existence. A technological development like the GPRS global positioning system that is under the control of the US government places it in a position where it is able to monitor other nations while providing them with a critical technology the same can be said of satellite technology. A recent manifestation of the E Pluribus Unum is the 2008 economic crisis which shows that the ideology has spread all over the globe. Each nation is defined by its own approaches to economic development despite the advent of globalization. The SubPrime crisis that started in the US had negative effects on other nations hence the global stature of the crisis. This is a manifestation of the E Pluribus Unum in a wrong light where all feel the negative effect of an act or a crisis even if they were not involved in its perpetuation. ‘In God We Trust’ may have replace E Pluribus Unum as the official motto for the US government and its people however its manifestation is clear in both policies developed by the US government and variables that affect the economic environment defined by the US. Both negative and positive effects of its manifestation have been experienced thus though E Pluribus Unum came into being as depiction of the thirteen kingdoms that originally merged to from the US it has developed to be representative of the US and the globe. How to cite Pluribus Unum: How Then/How Now, Papers

Cause and Effects of Propaganda free essay sample

Throughout history you find that many techniques of propaganda have affected today’s society. Whether it affects it in a good way or a bad way, propaganda is efficacious and does influence the way we think and act. You probably aren’t aware of what sort of propaganda is circling its way around, but once you are, you’ll think â€Å"wow did I really fall for that†? Propaganda is â€Å"information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc† (Dictionary. Com). There are several techniques of propaganda. It can go to anywhere from a glittering generalities commercial with enough colors galore for you to actually purchase it, to a name calling ad saying that your choice of candidate is not the word you’d like him or her to be called. All of these propaganda techniques leave some sort of impact on your mind. There are three types of different messages your mind could classify propaganda underneath, one is being Ethos. An ethos message can be a message from propaganda ads advertising some one or something in your favor. In that case you might just be convinced that the product or message the advertiser is trying to tell to you about is worth it or correct. In commercials using ethos you’ll find that most of the ads are basically a testimonial ad. Advertisers take in mind that there is a chance that a famous star or person is someone you would admire and in that case you’d believe what the commercial advertisers want you to believe. The next message there is to look at is a pathos message. That being a message that is sent to you arousing your emotions to think differently. The American Cancer Society could put up an ad with a child hooked up to what seems like a million IV’s. This would affect people with a sympathetic mind who actually will look at the piteous sight and will be willing to donate those ten dollars because some advertiser knew he could get you with that little child. The final third message is a Logos Message. When you hear or look at a logos type message you will find yourself come to reasoning. You’ll find yourself doing that because propaganda plus a logos message behind it will make sense and be clear and it will be seem realistic at the time. A logos message will send your mind the message â€Å"that’s a good reason to get that/ believe that†. Now knowing these three types of propaganda you are more aware of how to recognize propaganda and what it is classified as. How much can propaganda affect you and those around you? Looking at the three kinds of propaganda messages, you realize how easy it is for you and others to fall into a propaganda trap. A propagandist wants to do three things. One, they want to modify the content of our opinion, two, change most of society’s views, and three they want to destroy the moral of an enemy (259 Ellul). Sounds pretty evil right? If the finale of a propagandists â€Å"show† happens, it is thanks to society, the people who purchased the tickets to see that the moral enemy is destroyed. Not only will it affect the person being destroyed but it will affect us. Propaganda doesn’t simply leave an effect on ones thoughts it can adjust our attitude for life. â€Å"The way in which an individual reacts to a stimulus depends on the entire pattern of his attitudes Therefore propaganda must base itself on existing tendencies to have the greatest effect (279 Ellul). Jacques Ellul endorses that a propagandist will do anything to change our attitude because our attitude is the way we react to things and fulfill our life. Ponder about your attitude towards life. It probably has been influenced by propaganda without you even knowing. For instance you could be a teenager reading a magazine, you probably feel a little under pressure because you’ll never be like Taylor Swift. You’ll just spend long years caring about something that’s not going to happen and you don’t even recognize that the magazine you looked at for ten minutes switched your attitude towards yourself for many long years. Its time to take charge, and time for society to realize our own genuine beliefs. We as a group need to come out of the media and look at we really believe deep down inside. (16 Hibbert) Think before you share your opinions and make sure they aren’t lead by beliefs you as a person would actually never believe if it wasn’t for propaganda. We need to never let propaganda get a hold of us because once we do it will set off a trend if it already hasn’t. As shown in the past, propaganda has killed a whole nation; it has been sinner’s best friend. Propaganda can go a long way. Many leaders have gained power and authority through it. Stalin in the Russian revolution had propaganda as his oxygen basically. It is what kept him running. Within the revolutionary war people, wanted the Tsar, the leader at the time, to be thrown out and within time he was killed. Momentarily Stalin was in for leader. At the time of the circumstance, the communist controlled the paper company making Stalin seem like a really good guy, also history books were rewritten so it would show the â€Å"importance† of Stalin. It can be quite amusing to see how far people will go for a disaster waiting to happen. While kissing up to society and making sure his image looked great, Stalin was able to organize 10 million independent farmers to form a communist collective farm. And when they didn’t cooperate, he went and organized troops to kill them. Realizing the ammo was a little bit too much out of his selfish pocket he managed to remove most sources of food and cause the farmers to starve to death. But society thought Stalin was good. It doesn’t take that much brain power to realize that propaganda had a lot to do with this. If people in the first place would’ve just stood up and said Stalin was doing bad pernicious things, no one would’ve believed the propaganda communist were sending around (756 Bullock). Stalin was not the only man in history that used propaganda to his advantage. Adolf Hitler hit home base being able to convince part of the European Nation that all Jews were bad and weren’t human whatsoever. He then hit second base being able to form a group of Nazis to help him with his dream. Getting to third base, basically was making sure all the propaganda he needed to be spread got into the human mind. He made home base by killing around 6 million Jews; unfortunately he won his game. Yet again I don’t know why people couldn’t catch his teams’ ball by standing up and saying it was wrong in the first place. Did anyone ever stop to look at the propaganda being exposed and say what the heck?. No instead they just looked at the ball and let it go because what good could they do? In today’s society we can find propaganda being used all the time. 694 Bullock) Right now Obama is taking the word â€Å"hope† and using it as his own. He is giving it a new meaning. He is using pathos and making you feel better about choosing him as your president. Meanwhile he doesn’t show all the mishaps along the road that are soon to come. Don’t be the person to let propaganda affect someone else’s WHOLE life because you looked at it for three seconds. Because if one man can start only god knows what one person influenced can do. Now you may wonder how in the world you can ever make sure you’re not falling for a propagandists trap. The first thing you should do is form a belief system, and examine it to make sure that what you say you believe is actually what you believe. Then you should really just be careful before you judge. When you say something that might possibly cause controversy, don’t let thoughts influenced by propaganda get in the way. If you have even the slightest care for humanity, you won’t permit propaganda to cause or provoke someone again, and if you don’t have the slightest care, maybe should find somewhere in your heart to fit it. Because propaganda is powerful and will influence the way you think and act.