Green Marketing in the Automobile Industry - 2497 Words

GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and†¦show more content†¦The Clean Development Mechanism (CDM), for example, enables trading between industrial and developing nations, providing a framework that can result in capital flows to environmentally beneficial development activities. While international trade in greenhouse gas reductions holds substantial promise as a source of ne w funding for sustainable development, this market can be largely inaccessible to many smaller-scale projects, remote communities, and least developed localities. To facilitate participation and broaden the benefits, several barriers must be overcome, including: a lack of market awareness among stakeholders and prospective participants; specialized, somewhat complicated participation rules; and the need for simplified participation mechanisms for small projects, without which transaction costs can overwhelm the financial benefits of participation. If the barriers are adequately addressed, greenhouse gas trading can play an important role supporting activities that benefit people’s lives and the environment. Popularity and effectiveness Ongoing debate: The popularity of such marketing approach and its effectiveness is hotly debated. Supporters claim that environmental appeals are actually growing in number–the Energy Star label, for example, now appears on 11,000 different companies models in 38 product categories, from washing machines and light bulbs to skyscrapers and homes. However, despite the growth in the number of greenShow MoreRelatedTesla Report1260 Words   |  6 PagesNew member in a highly competitive industry Tesla insertion to the automobile industry had to face a challenging atmosphere. An industry with a wide number of competitors, who have been in market for several years earning the consumers trust, and where all the different niches have been exploited, from the low cost models to the luxury ones. In an industry this tight, out of the box ideas must take place, as Tesla’s vision to lead a revolution in the car industry, towards a future where every carRead MoreTesla Ford s Influence On American Innovation Essay1567 Words   |  7 Pagessignificant losses and invested approximately $709.2 million of cash in operations through December 31, 2012. They reported $201.9 million in cash and cash equivalents at the end of year 2012 (Tesla, 2013) Marketing/Sales Plan Tesla is known most for the innovative green marketing strategy. They are doing green campaign and endorse environmental issue event, which is the main image of Tesla by producing electric car to obtain better place for living on earth. Their promotional Strategies involve the followingRead MoreAnalysis Of Ford Motor Company ( Fmc ) Essay991 Words   |  4 PagesIntroduction Ford Motor Company (FMC) was founded by Henry Ford in June 1903. 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